Who are we:

We are a small family with 2 kids ( a boy and a girl). Both me and my husband are born and brought up in India. Due to my husband's job, we travelled quite a bit and finally got settled in Geneva, Switzerland since 2009.

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Why are we doing this:

We love kids and I remember how one feels when having their first child. There is a lot of uncertainty and doubts about whether / how we will manage to take care of a baby or what do we need to buy etc.

For a start-up, I always wanted to do something related to babies and kids as well as maintain a connection to my home country, India. We used to brainstorm ideas but never took any actions.

Covid-19 pandemic, I believe gave everyone food for thought about life as we all lost someone close in our families. The trigger point however to move out of our comfort zone and try to do something you always wanted to do happened in early 2021 when my father-in-law faced critical health issue and needed liver transplant to survive. My husband after going through various tests got accepted as a donor. However, liver transplant is one of the most complex surgery and my husband ran into a complication but managed to overcome and more importantly he also managed to save the life of his father.

It was a life changing experience for us and one thing you realize is life is short and you need to do things you want to do so you don't have any regrets when you are on your death bed.

At this point of realization "Ansh" was born. Ansh is a Hindi word from India (of course) and it literally means "a part of something" but to put in real context when used in a sentence you can say that I am a "Ansh" of my parents or Earth is a "Ansh" of universe. We find the word very powerful to explain the cycle of life and universe.

The philosophy behind Ansh is 1)- Live in the present moment and 2)- Connectedness of the life, nature and universe. You can read more details about our philosophy and meaning of our logo here.

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What we do:

o India is the second largest cotton producing country in the world, just a little behind China.

o India, however, is ranked 1st by a distance as it accounts for  50% of the global organic cotton production.

o South of India is one of the hub for organic cotton farming and manufacturing.

o We therefore decided to connect to our roots and make organic cotton basic clothes for maternity and babies / kids.

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How we do it:

o We want to keep things simple and transparent, based on our research there is lot of green washing around organic stuff in the market especially if it's being sold at a relatively lower price by big houses.

o Relatively small businesses doing organic clothes are only able to sell it at higher prices hence not affordable to common masses.

o We are therefore trying to find a balance between price and authentic quality. Even though with initial small quantity our production price is higher, we initially plan to do things just online and manage the stock from our home to keep operational cost low.

o We hope if there is a demand, we can produce relatively more quantity* so when our operational cost will increase due to need for storage space plus employees, production cost will be a bit less and we can maintain our price balance given we plan to operate at lower margins to make organic and sustainable clothing affordable for everyone.

* More quantity with organic cotton is not straight forward either and balance comes in here as well because with organic cotton doing very large quantity has limitations and you can lose authenticity so we only plan to stay within a limit.